Changes to Google +

http://www.marketingzen.com/the-changing-look-feel-of-google/

Check out this interesting and informational article on updates to Facebook and Google + this month.  Thank you to The Marketing Zen Group for bringing these changes to our attention.

Two of the major social media networks – Facebook and Google+ — are rolling out significant changes this month in the way they look.  So far, most of the press has focused on Facebook’s changes.  We’ll be taking a look at those changes, but for today, Continue reading

How SoLoMo is Revolutionizing Digital Marketing For Your Small Business

Have you heard the term “SoLoMo” yet?  If you’re a marketer who hasn’t, you soon will, because SoLoMo – Social, Local, Mobile – is fundamentally changing the way marketing, public relations, and social media work.

It’s not that social media, local targeting, or mobile communications are brand new, of course. But when you put all three together, it’s a combination that’s revolutionizing digital marketing. For the first time, you can Continue reading

5 Social Media Management Tips for the Real Estate Industry

Long gone are the days of real estate marketing limited to bus stop benches and newspaper pull-outs. Real estate is fully online, and going social.

At the helm of the revolution are industry leaders and innovators like Katie Lance. She is the CEO/Owner of Katie Lance Consulting and Chief Strategist at Inman News, a leading online hub for real estate news and technology.

We’ve asked Katie to draw from her expertise and experience in social media strategy and content development to share with you 5 tips on using social media for the real estate industry.  (We think Katie’s advice can be applied to social media strategies for businesses beyond real estate as well—so keep reading if you want to be more successful in engaging your social media audience.) Continue reading